I can’t help my self. A good idea needs to roll out across the board. So… We have an awesome sign out the front of our studio which is a hi-res print on 5mm Foamex. It faces south Liberty street. We got tagged in that stop about a year ago and after several attempts at getting the council in to sort it I gave up, had a crack at doing it myself* and then decided I always wanted a sign there anyway. It’s kind of an awkward size but I love it. We had four made up and rotate them every couple of week. I have a history with sign writing and a passion for Velcro for the signs are up with the help of some very clever Velcro strips. This morning I woke up with an idea for our next sign. An enlarged bread clip with some witty text. Clever I know. I went outside to size things up and it would appear that last night, some clown stole our sign! crazy stuff. Yes flattering that some goose wants to live with DPM Creative Group advertising in their bedroom. But it’s more than likely they ditched it after a laugh. Still, I have the upper hand Enmore clowns. I have new and improved ideas and was going to bin that sign anyway. But if I find you, I’m going to cut you down.
*obviously that didn’t work.
Every now and then I have to get involved in a project at work in an art directing capacity. It’s a healthy process for the studio, for the client and for myself. What I’ve noticed more recently however is that I am no longer inclined, not even remotely, to pull my sleeves up and design. I still sketch and paint and write and sing, but for the life of me I can’t be fucked designing. Nothing is finite and the hundreds of businesses cards I designed helping this company reach what it has achieved to date is not the reason. I’ve changed. My work station is all music and this battle which is as much in my head as it is on my desk has been going on for five years now. There’s so much more to this that can’t be put in the blog I’m afraid.
I started DPM Creative Group in 1999 after my t-shirt label Busted Clothing Company* went… well it went bust. I like to say bust but the truth is my financial backer did exactly that (except in reverse). Okay enough with the puns. The idea was spawned from a relatively innocent meeting with a Busted client in Balmain who needed a logo and some new business cards. Having worked extensively with the design component of both the t-shirts and the label’s entire print and advertising collateral, I was pretty confidant I could help out. I pulled a figure from the air and away I went designing. Three days later the plug was pulled on the manufacturing of several thousand t-shirts. It was around that time that I’d also met Tam. I can’t remember what happened first but suffice to say I was in a bit of a state. Still, the entrepreneurial spirit was stronger than I had ever imagined and I launched my new company that week: Design and Production Management. Back then (and it really wasn’t all that long ago), business cards were everything and they were the bricks, the life line and the core of the business’ growth. I became the business card man. And while this wasn’t all that glamorous, I learnt a hell of a lot about design, marketing, business and people. We still do business cards at DPM although I’m not strictly involved in the day to day of the company as I spend most of my time with Monday Records related work. For years now I’ve been looking for the new ‘business card’. A core product which is cheap, accessible and easy to roll out. I woke up at 4am last week and the answer came to me. I’m not one to give too much away about a new idea so you’ll have to wait and see.
*This is Compact Chick. Not the best design in our first range, but it sold 2000 pieces! It looked best on a green brushed cotton t.
Okay so Wednesday is accounts day at DPM Creative Group and it’s probably not a great idea to go out drinking the night before. Accounts day for any design studio is an important day. Probably an important day for any business actually… But in my defense, the Hive Bar has Scharers Lager on Tap!* I was introduced to this wonderful larger** quite a few years ago at the Australian Heritage Hotel where I believe it is ‘home’ brewed. My friend Marcus used to work for Bridge Climb and we had Kangaroo Pizzi and Scharers more than once. DPM Creative Group was but a twinkle in my eye in 1996 (I was designing t-shirts back then). Marcus never did give me free tickets to climb the bridge and I’m now a vegetarian so I don’t eat Kangaroo anymore.
*We are not all alcoholics here at DPM although I do believe the design industry in general does account for about 80% of alcohol consumption in Australia.
** For those who are interested, a Larger is a type of beer that is brewed using bottom-fermenting yeast at lower temperatures and for longer durations. And yes, my bottom was very fermented after a night on the Scharers.
Let’s face it, lawyers have a bad reputation. But we know how to make suits look cool! So upgrade today to DPM Creative Group. And no, we don’t charge in 6 minute intervals.*
*Just an idea for a pitch to legal folk so don’t be offended legal friends and guardians…
I guess I was a little offended the first time I was called a BILF. But that’s because I didn’t know what it meant and short hairy musician types are always quite easily offended. It makes for a good mood to write sad songs for starters and you’ve got no excuse for failing miserably when you’re already in a bad mood.* So anyway it works out that the ILF acronym can be added to any initial your heart desires. So really when I did find out that I was a BILF (well in someone’s eyes), and what it meant, I was even sadder because I’d much be a LILF or a MILF (not the original MILF the musician kind). And then of course I could be a RILF, DILF (maybe I already am and don’t know it) and let’s not forget GILF. Being a boss is hard but rewarding. Being a musician is harder and generally has less rewards.*** Being an (-)ILF is not such a bad thing. Please let’s not forget how competative graphic design in Sydney is!
*Please note I am an optimist as a rule.